Final Logo
BEFORE
AFTER
Business Card
Restaurant Signage
The Menu
Coffee Mug Design with Gift Bag
Table Cloth
Merch
Styleguide
Typography
Montserrat
a, b, c, d, e, f, g, h, i, j, k, l, m, n, o,p, q, r, s, t, u, v, w, x, y, z.
A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z.
#1E1A1A
#D3D4D7
#CAD0D9
#FAF9F6
Colors
Moodboard and Inspirations
Logo Exploration and Sketches
Overview and Goals
Birdsong's logo is too abstract, it is possible that the logo lacks clarity and fails to communicate the brand's identity or message effectively. An overly abstract logo can make it difficult for customers to recognize or recall the brand, which can be detrimental to the business's success.
Develop a clear brand identity
Ensure consistency across all channels
Color scheme that reflects restaurants branding
About Birdsong
Tools
The restaurant is located in San Francisco, Birdsong is set out to explore, discover and showcase the original cuisine of the Pacific Northwest. Birdsong’s current branding feels too plain and effortless, Restaurant went with abstract design when it comes to their logo.
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Figma
BIRDSONG
Birdsong
Rebranding Project
Conclusion
Burgundy has been chosen as primary color because it is associated with sophistication, elegance, and richness. It can also evoke feelings of warmth and comfort, which can be appealing to customers seeking a cozy dining experience. Burgundy is a popular color choice in the food and beverage industry, especially for fine dining establishments. Bird and bird nest symbolize nurturing, protection, and the idea of home. These associations can be appealing to customers looking for a welcoming and comfortable dining experience. Additionally, using a bird's nest as part of Birdsong’s new branding can help differentiate the restaurant from others in the industry, making it more memorable to potential customers.
BIRDSONG
Birdsong
Rebranding Project
Tools
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Figma
About Birdsong
The restaurant is located in San Francisco, Birdsong is set out to explore, discover and showcase the original cuisine of the Pacific Northwest. Birdsong’s current branding feels too plain and effortless, Restaurant went with abstract design when it comes to their logo.
Overview and Goals
Birdsong's logo is too abstract, it is possible that the logo lacks clarity and fails to communicate the brand's identity or message effectively. An overly abstract logo can make it difficult for customers to recognize or recall the brand, which can be detrimental to the business's success.
Develop a clear brand identity
Ensure consistency across all channels
Color scheme that reflects restaurants branding
Logo Exploration and Sketches
Moodboard and Inspirations
Styleguide
Typography
Colors
Montserrat
a, b, c, d, e, f, g, h, i, j, k, l, m, n, o,p, q, r, s, t, u, v, w, x, y, z.
A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z.
#1E1A1A
#CAD0D9
#D3D4D7
#FAF9F6
Final Logo
BEFORE
AFTER
Business Card
Table Cloth
Merch
Coffee Mug Design with Gift Bag
Restaurant Signange
Conclusion
Burgundy has been chosen as primary color because it is associated with sophistication, elegance, and richness. It can also evoke feelings of warmth and comfort, which can be appealing to customers seeking a cozy dining experience. Burgundy is a popular color choice in the food and beverage industry, especially for fine dining establishments. Bird and bird nest symbolize nurturing, protection, and the idea of home. These associations can be appealing to customers looking for a welcoming and comfortable dining experience. Additionally, using a bird's nest as part of Birdsong’s new branding can help differentiate the restaurant from others in the industry, making it more memorable to potential customers.
